Body-Positive Personal Fitness Trainer
The fitness industry’s public image tends to be dominated by messaging focused on portraying weight loss as the ultimate path to self-empowerment, equating personal worth with body shape. This marketing tactic preys on people’s fears and insecurities, rather than motivating them with true self-love.
Taija Ventrella, a professional personal trainer and unicorn enthusiast based in Asheville, NC, is here to challenge that narrative by celebrating the value of exercise and movement as a way of increasing our enjoyment of life. According to Taija’s philosophy, all bodies are beautiful and worthy, and the goal of exercise is to enhance our sense of power and well-being, rather than to increase our conventional sex appeal. In this way, Taija’s messaging is a refreshing antidote to those cultural norms that can discourage people from getting into their bodies in a joyful and healthy way.
This colorful and welcoming Squarespace website design supports founder Taija Ventrella’s mission of creating a positive and inclusive space for women and queer people of all shapes and sizes to meet their fitness goals, free from the pressures of diet culture and the gaze of intimidating “gym bros.”
Recognizing how inaccessible the fitness world can feel to anyone whose shape or gender expression falls outside thinness-obsessed heteronormative beauty standards, Taija compensates by cranking up the volume on their inspiring message of inclusivity. Taija’s brand voice also comes through in the company’s visual identity, with a loud and proud rainbow unicorn motif, plus cute class titles like “Swole Mates Strength Squad,” mirroring their quirky, lighthearted brand personality and queer-positive ethos.
Taija uses their website to sell training sessions and other packaged services via CRM and online scheduling integrations we helped them set up with both the Dubsado and Acuity Scheduling platforms. With our help and consultation, local SEO has become a huge source of traffic and new applicants for their programs, in addition to the word-of-mouth referrals from social media groups and other communities based around the Asheville area. With a bit of guidance, Taija has been able to take full control of their own digital marketing, and they even usually make their own website and scheduler updates.
In 2023, we look forward to assisting Taija’s growing business with a switch to Squarespace 7.1, expanding their offerings into larger online personal training markets.
It’s such a pleasure to collaborate with clients like Taija, whose mission and values we wholeheartedly support. If you need help setting up an online presence for your mission-driven small business, please reach out today!